By Evan DeMarco, Co-Founder of The Immortal Olive Oil
I grew up in a big Italian family where food wasn’t just fuel—it was love.
At the same time, I watched my grandfather suffer from Parkinson’s, Alzheimer’s, and lead poisoning. The contrast was jarring: food as healing, and illness as inevitability. My grandmother, in her own way, was an early biohacker. She taught me that health wasn’t something you chase—it’s something you build.
So when I got into the supplement industry as a formulator, it felt like I had come full circle. I felt like I had a real chance to help people get and stay healthy. But the deeper I went, the more I realized the industry isn’t so different from Big Pharma. It's all too often about recurring revenue, not real healing. It’s about giving you something to take every day for the rest of your life—not helping you break free.
That’s not health. That’s dependency.
Olive oil doesn’t play that game.
It’s not formulated. It’s not synthetic.
It’s not a product—it’s a food. A sacred one.
For thousands of years, humans have used olive oil to nourish and protect their bodies. My goal wasn’t to improve on it. Just to respect it—and make sure it got to your kitchen in its purest, most powerful form.
The Two Big Lies About Olive Oil
Most people don’t realize that most olive oil in the U.S. is a lie.
Lie #1: All olive oils are created equal.
They’re not. Up to 80% of olive oil sold as “extra virgin” is cut with cheap, inflammatory seed oils. Whatever health benefits you think you’re getting - Gone.
Lie #2: You can’t cook with olive oil.
Nonsense. Europeans have been cooking with high-polyphenol olive oil at high heat for centuries. The key is quality. Real extra virgin olive oil—especially when cold-pressed within 6 hours—can absolutely handle the heat.
Polyphenols, Hydroxytyrosol, and Why They Matter
Let’s break down the science in plain English:
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Polyphenols are plant-based antioxidants. They fight inflammation, protect cells from damage, and help your body recover faster.
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Hydroxytyrosol is one of the most powerful polyphenols in olive oil. It protects your brain, heart, and immune system. Some studies even show it can help prevent neurodegenerative diseases.
Think of polyphenols like tiny soldiers. When you eat garbage (seed oils, processed carbs, chemicals), those soldiers go to war. The more you have in your system, the better your defenses.
Nutritional Sovereignty Starts With Knowing Your Source
Nutritional sovereignty is simple: Know where your food comes from.
The more educated you are about your supply chain, the more power you have to make good decisions. Not marketing decisions. Not “influencer” decisions. But actual health decisions based on clean inputs.
We built The Immortal to be transparent. No seed oil adulteration. No shady sourcing. No compromise.
When Science and Nature Work Together
One of my proudest moments wasn’t the product itself. It was the process.
Climate change is real—and Spain’s olive groves are feeling it. Rain patterns have shifted. Yields are at risk. But rather than over-irrigate or compromise quality, we found an elegant solution.
We implemented a novel organic soil enhancer that retains water at the root zone. With this method, we’ve cut irrigation by 60%—without sacrificing yields or polyphenol counts. In fact, we've been bale to improve on them.
This is what happens when science and nature collaborate instead of compete. You get magic.
The Easiest Upgrade to Your Health
Let’s be real—longevity isn’t easy. It takes sacrifice.
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Red light therapy
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Cold plunges
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Peptides and exosomes
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Blood panels
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Ozone saunas
All of that has a time, place, and cost.
But adding olive oil to your life? That’s easy.
It tastes amazing. It’s versatile. It’s backed by centuries of data. And unlike the supplement industry, it doesn’t need you to take it forever—it just makes you want to.
How I Use The Immortal (Hint: Everywhere)
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Morning Immortal Shot with lemon juice
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Cooking everything from eggs to steak
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On top of desserts (try it with sea salt & chocolate)
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As a skincare oil
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Even a beard conditioner on dry days
The better question is: how don’t I use it?
Look to the Past for the Future
The Greeks. The Italians. The Spanish. They all have one thing in common: a diet centered around real extra virgin olive oil.
These cultures enjoy lower rates of heart disease, better brain health, and longer lives. Sure, there are other factors. But it starts with food. It always has.
Olive oil isn’t just a superfood.
It’s a signal—that you respect your body, your roots, and your future.
